Marketers need to hold their organisations accountable for the smallest and the most massive decisions while keeping the value core in mind. Any error in doing so is a sign of brand corruption. A tiny blocked artery is a sign of a life threatening problem. Similarly, no problem is too small or too isolated for an organisation that is healthily centred.
Read MoreOur ‘brand’ is the reputation that precedes us. Integrity in action is a powerful method of establishing this reputation. For individuals, it comes in the form of walking the talk. For organisations, it comes in the form of building a functional relationship with stakeholders - one that is worth more than the money that is accounted for.
Read MoreMy mind drew parallels between the unending hills on the trail to the infinite climbs one endures in life, otherwise; one after the other.
‘The absence of self-doubt and existence of care-free persistence makes toiling the trail exhilarating.’
‘Can this be invited into everyday life?’
Read MoreAs a child, I was asked to remember that a rolling stone does not gather moss. But it did not make things clear enough and a pressing question remained - is a stone supposed to gather moss? If yes, then rolling is not an advisable activity. If not, then rolling around is great!
Read MoreThe complimentary beta subscription was well-accepted. Our customers received additional credit for their next handbag purchase. Zero dependency on logistics, no packaging cost, I had cash flows rolling through the lull. I didn’t make profits but my baby is afloat.
Read More“Two years ago, I spent time on a farm in Australia. I was getting into a business relationship with the farm owner and I wanted to know everything well enough. It’s amidst the grazing cows that I sensed they understand everything. Their eyes are big pools with reflections of their minds.”
Read MoreA slow economy is not a good time to be unemployed - but this is the time to consider changing lanes and recalibrate our plans for the future. The world is online, and the world is sitting at home. What better time to reach out and understand what will take us to point B from point A?
Read MoreIt’s in the least expected moments that life around presents you with answers. You may not have asked the question but you may have been in need of the answer, recognised only once it presents itself.
Read MoreWho decides that the sculpture is ideal? Perhaps the magnificence of a stone that’s unchiseled and unchallenged is unparalleled. Perhaps, its wholesome nature is its beauty. Perhaps, no chiseling is necessary.
Read MoreWe had a fascinating task during our introductory ‘kick off day’ at the University of Amsterdam. Approximately 1300 students from the business administration class of 2022, belonging to 60 different nationalities, were assigned into 12 smaller groups and briefed on how the course is structured.
Read MoreThrough her project, she offered me an intense peek within my own thought patterns and the way I experienced this world. Never had I realised with this intensity that clothes are, after all, nothing more than fabric covering the body. It is only an indulgent conversation with a person that truly establishes what they are made of.
Read MoreMy introspection has a mix of arrogance and detachment, a mix of anger and forgiveness. It is also improper to disconnect ethics from commercial wisdom. My decision had a distinct sense of foresight and prioritisation. Perhaps saving money was a short term benefit, and saving my company’s reputation from a malicious campaign was long term.
Read MoreYou are magical. You have founded something already – your own company, your own work of art, your own initiative if you are an employee, your own kid if you are a parent, your parents if you are a kid – and the innate belief and love for what you have created makes you do wonderful things.
Read MoreThe top 5% is subjective, and you locate that fit by prioritising parameters per job description. You will not look for skills fit for an operations manager, in a human resources professional. Once this puzzle is solved, hiring for the best skill becomes a breeze.
Read MoreTalent is scarce. Not all CEOs are as smart, not all managers can manage people, products and money well enough. The warning signs are evident – when customer acquisition costs are irrational, lack of clarity on product development, when market size is inflated on paper, when mediocre talent is awarded high salaries, inconsistent opinions on business priorities – you can always sense a certain level of immaturity right at the start.
Read MoreConfident knowledge of the ball in the air. Knowing why it’s there. Your friend threw it in the air for you. The slight anxiety, of the possibility, that you take a wrong step and let it slip through. Ball is thrown with calculated risk. But there is no plan B. And as it hurtles towards you following a predictable path, you understand that predictability is no guarantee of success.
Read MoreIt all boils down to greatness, which ought to be the goal behind your every pursuit. What’s the point of spending your life doing something if you do not excel at it? Make it through the grind, or let it break your back. Fail once, go out and fail again. Try again till you succeed. Once you are committed for the long run, there is no looking back.
Read MoreWhen we focus on design, customer experience and customer service – it stands for the effort put into holding on tight. Revenue is the mother, of course, it’s the reason the business survives, why the business was even born. But if we lose our grip and allow ourselves to lose focus on design, experience and service – we fall.
Read MoreI have beheld oceans. Conversations so intense, I sipped at them like fine wine. Teams with just the right balance, resolving nagging issues with rabid speed and ingenuity. Brand stories so compelling, it made a stranger want to know the people who built those.
Read MoreExperience in a responsible company would make them a lot more money later, than a high paying job in an irresponsible company right now. It is easy for fresh talent to be misled, and that’s where aggressive young organisations have to show restraint. Money cannot buy customer loyalty, money cannot buy talent.
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